Unleashing 50+ years of culinary passion in the kitchen

As part of an ongoing partnership, Ammunition drew upon Williams-Sonoma’s five decades of culinary experience and customer insight to create the retailer’s first line of tech-driven Smart Tools and kitchen tools and cookware. Focused on unifying industrial design, software interaction design and service design in ways that enhance the cook’s experience in the kitchen, each product heightens the sense of control, confidence and enjoyment of the cooking process. Representing the quality and innovation that are core to the Williams-Sonoma brand, the tools allow Williams-Sonoma to show up in a new way in the market, and affirm the company’s role as the trusted source for innovative, useful, and desirable kitchenware.

Kitchen Tools
Smart Tools
Smart Thermometer