Turning everyday energy consumers into everyday energy producers

The Regen project began with a desire to lower the barriers to consumer energy production. Short of building a small solar energy plant on the roof of a house or doing a little math on a pocket calculator, the opportunities for frequent, practical, everyday consumer power generation are few.


Formed as a partnership between Ammunition and cleantech investment group Noribachi, Regen is a range of audio, charging, and lighting products powered by light and designed to blend in with everyday patterns of power consumption. The Regen system also includes a smart charging dock and generation/consumption app designed to help track, socialize, and collectivize people’s power generation achievements over time.