Polaroid Cube

A tiny camera that’s remaking an instant photography icon

A tiny new action camera, the Polaroid Cube stole the show at CES 2014 thanks to its “adorable” design by Ammunition. Reclaiming Polaroid’s rich design heritage, the rugged, rubberized 35-mm cube-shaped camera represents a new icon, one that appeals to a younger, more active audience. The highly portable shape and one-button design invite impromptu use, harkening back to the early days of Polaroid’s first instant cameras.


Belying its small size, the Polaroid Cube competes with higher-end action cameras thanks to features like a 120-degree wide angle lens that captures HD video and still images, a built-in microphone, and 2GB in internal memory. With magnets on the top and bottom, it's designed to be stackable. By popping two or more on a helmet, skateboard or any other metal surface, users can capture multiple angles for photos or video. The Polaroid Cube is also waterproof, making it the perfect companion for all kinds of adventures. 


To expand the range of what the Polaroid Cube can do, we designed a variety of accessories and mounts that add to the fun and function of the product. The full line includes a Monkey Stand, Bicycle Mount, Helmet Mount, Strap Mount, Bumper Case, Tripod Mount, Waterproof Case, and Suction Mount, ensuring that users can capture life’s action wherever and whenever it happens.