The Cube, Polaroid’s tiny new action camera, stole the show at CES 2014 thanks to its “adorable” design by Ammunition. Reclaiming Polaroid’s rich design heritage, the rugged, rubberized 35-mm cube-shaped camera represents a new icon, one that appeals to a younger, more active audience. The highly portable shape and one-button design invite impromptu use, harkening back to the early days of Polaroid’s first instant cameras.
Belying its small size, the Cube competes with higher-end action cameras thanks to features like a 120-degree wide angle lens that captures HD video and still images up to 5 megapixels, a built-in microphone, and 2GB in internal memory. With magnets on the top and bottom, it's designed to be stackable. By popping two or more on a helmet, skateboard or any other metal surface, users can capture multiple angles for photos or video. The Cube is also waterproof, making it the perfect companion for all kinds of adventures.