Piece x Piece

Branding an eco-conscious fashion label

Piece x Piece (“Piece by Piece”) is a high-end clothing label created as a response to the overwhelming amount of waste produced by the fashion industry’s practice of discarding thousands of sample fabric swatches. The company focuses on creating beautiful luxury garments by creatively re-using designer remnants and salvaged swatches each season.


Ammunition created the brand identity for Piece x Piece to reflect the idea of different “pieces” of material coming together to create something new. The “x” in the middle of the logo represents a stitch. The typography we selected is intentionally “modernist neutral” so that it could sit well with a variety of garment designs, fabrics and patterns.

Brand Identity