Design for the new era of big data management

Peaxy is a new kind of data management and storage architecture company. Its technology is built to elegantly accommodate truly massive amounts of data, while delivering unprecedented scalability, simplicity and access to organizations both large and small.


Ammunition translated the elegance of Peaxy’s technology into a brand identity and product experience that is distinct, accessible and compelling. The user experience and interface design for the tools used to run Peaxy’s system are both flexible and beautiful enough to meet the needs of both novice users and technically sophisticated system managers.


We worked closely with Peaxy’s management team to develop brand positioning, messaging architecture and brand identity, creating both internal and outward facing communications including the company’s website that clearly articulate Peaxy’s unique position and advantages within a crowded and competitive market.

Brand Identity