Kohler Numi

Luxury and mystique in an everyday product

Created to launch Kohler’s Numi product and introduce the concept of gracious technology, Ammunition designed and produced a comprehensive launch campaign including brand identity, video, photography, web, print, packaging and merchandising components. As a whole, this communication program was designed to heighten the sense of mystique, luxury and power residing within this truly new, and innovative product.


2011 Red Dot Communication Design

2011 I.D. Annual Design Review Hon. Mention

2011 Good Design
Brand Identity

To associate Kohler’s leadership position with the concept of gracious technology, Ammunition wrote, designed and produced a comprehensive launch campaign including video, photography, web, print, packaging and merchandising components. As a whole, the program strategy and communication pieces were created to magnify the sense of mystique, luxury and power residing within this truly new, and innovative product from Kohler.

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