Kohler Honed White

Making the color “white” unexpected

Ammunition worked with Kohler to launch Honed White, a vitreous china matte glaze finish that evokes the look and feel of honed stone. The challenge was to express the subtle, tactile qualities and the near absence of color of the glaze finish–essentially to find a way to sell the concept of “white” as a new finish for bathroom products to visually astute audiences.


2009 Red Dot

2011 Good Design
Brand Identity