Beats Pill

Designing a portable speaker that creates big sound

The Pill is a portable Bluetooth speaker built to act not only as a powerful, compact speaker for listening to music but also as an external system for taking calls. With short and long-term carrying in mind, the design features rounded contours and a lack of hard corners making it easy to tuck into backpacks and back pockets alike.

2013 IDEA
Product Finalist

2013 IDEA
Packaging Finalist

2013 D&AD

2013 Red Dot
Product Design

The Pill is Bluetooth-enabled, making it easy to pair with a smartphone or another Pill. Wireless and cord-free, the Pill is small enough to fit in one hand yet powerful enough to maintain the signature Beats audio performance. Following on the success of the original Pill, Beats has expanded the family with the Pill 2.0 and the Pill XL for even bigger sound whether at home or on-the-go.


Along with product design, Ammunition created the out-of-box experience inspired by the name and iconic shape of the Pill. Taking cues from pharmaceutical packaging, the speaker is encased in a pill-like blister pack, which gives the feeling that the product is special, rarified and protected.


Pill accessories include a protective yet stylish sleeve; a playful “Pill Dude” character; and a bike mount that makes any ride more enjoyable.