Beats HeartBeats by Lady Gaga

Accessorizing with audio and expressing the essence of a style icon

Developed in close collaboration with music and fashion icon Lady Gaga, HeartBeats are at once fashion accessory and premium audio product, reflecting their namesake’s unique style. Our challenge was to capture Lady Gaga’s influences and design ethos without resorting to clichés, striking a balance between fashion object and Beats’ commitment to high performance audio. With its futuristic quality, faceted surfaces and metallic finish, HeartBeats exhibits a new type of audio design language that represents an innovative cross between personal electronics and jewelry.

2009 Spark

2010 IDEA