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Robert Brunner Profiled by Businessweek for All-New Nook Design


Businessweek praises Robert Brunner and Ammunition’s design for the All-New Nook. The article by Brad Stone take an in-depth look at the newest e-reader by Barnes & Noble, recently ranked by Consumer Reports as the best e-reader in the industry, ahead of the Kindle.

“We think Robert is truly one of the unique designers of consumer-electronic gadgets,” says William J. Lynch Jr., Barnes & Noble’s CEO. “He pushes the team to ask what do we want this product to do at its core?” The new device has a six-inch screen and weighs less than 7.5 ounces, making it the lightest dedicated e-reading tablet on the market. It also has a touch interface and Wi-Fi allowing users to share what they are reading with others.

Together with leadership at Barnes & Noble, Robert and the team at Ammunition have been key players in the development and commercialization of the e-reader category. Ammunition provided the industrial design and for the original Nook and packaging design for the Nook Color accessory system.

Read the full article here. Republished by the San Francisco Chronicle.