Ammunition's work for the launch of the Kohler Numi toilet was released today at an event in New York City.

Created to associate the Kohler leadership position with the concept of gracious technology, Ammunition wrote, designed and produced an integrated launch campaign including video, photography, web, print, packaging and merchandising components.

Engineered by Kohler to deliver many new technology-driven comfort and water-saving features within a forward-looking industrial design, Numi is pretty audacious in the sense that it rewrites the rules of what people might expect from something most of us take for granted. Numi presented us with a unique set of communication and positioning challenges and the goal of the overall campaign was to magnify the sense of aspiration and luxurious technology residing within.

The launch represents the latest installment in a longstanding collaboration between Kohler and the Ammunition team. Prior collaborations include identity and launch campaigns for Kohler’s Karbon faucet line, Formilia modular bath fixture line, Flipside showering product, and Honed White product editions.

To learn more about the product and campaign, explore the Numi microsite designed by Ammunition or click over to the work section of our website.