Barnes & Noble has announced the new, Ammunition-designed e-Reader, “nook,” in a special event in New York. Ammunition developed the industrial design, service design, user interface, accessory system and packaging for the new product.

The device is slim and compact, with minimal buttons and an easy to hold, contoured back. nook features a color touch screen LCD for navigation and a six-inch E Ink display for reading. Users will have access to over one million ebooks, newspapers and magazines via both wi-fi and AT&T's 3G network, as well as the ability to digitally lend books to others. nook features expandable memory and is built on an Android operating system.

nook will be available at the end of November for $259.00. Barnes & Noble is taking pre-orders now at www.nook.com and in stores beginning October 21, 2009.

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San Francisco (April 30, 2009) – Award-winning design consultancy Ammunition has designed a new corporate identity for FICO™, the leader in analytics and decision management technology, whose products and services include the FICO® Score, the leading measure of consumer credit risk in the U.S. The new logotype reflects a simplification of the corporate identity from Fair Isaac Corporation to FICO™, the name by which the company is commonly known. The change reinforces the company’s long-standing commitment to helping its clients manage risk, fraud, accounts and other critical functions, as well as empowering consumers to take control of their credit health.

The Ammunition team, lead by partner Brett Wickens, developed a bold, uppercase logotype that asserts leadership and strength, underscoring FICO’s position as the de facto standard in credit scoring and decision management. The original typeface was crafted to maximize legibility at all sizes, and to act as a simpler aid to memory than the more complex pre-existing identity.

“By adopting the name FICO for the whole company, we're following the lead of many of our customers, who have called us FICO for years,” says David Feder, senior director for corporate marketing at FICO. “The FICO brand has long stood for predictive power and accuracy, qualities that apply across our entire line of solutions.”

“We feel that Ammunition understood and interpreted our core values,” commented Feder on working with Ammunition. “The new identity has helped us create a spirit of strength and clarity for the organization today, while positioning us well for the future.”

See more of our work for FICO

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Today the award-winning product, identity and interaction design consultancy Ammunition, founded by Robert Brunner, announced the addition of new partners Creative Director Brett Wickens and Strategist Matt Rolandson to its San Francisco-based office. The additions strengthen Ammunition’s offering in the areas of identity design, interaction design and strategy consulting, and create a valuable complement to the firm’s focus on product development and the orchestration of customer experiences.

Wickens and Rolandson were formerly the Vice President Creative Director and President, respectively, of the international design consultancy MetaDesign, prior to joining Ammunition. Wickens and Rolandson will lead identity, interaction design, and strategy projects for global clients at Ammunition. Since joining, the partners have expanded the firm’s design team and continue to work alongside business leaders seeking to launch and renew their products, services, and brands. Their current and recent clients include Kohler, Autodesk, Dell, Fair Isaac and Johnson & Johnson.

The expansion will help clients benefit by working alongside a team comprising experts from the full range of design disciplines and perspectives.

“Brett and Matt’s distinguished careers in identity, interaction, and brand consulting unites perfectly with the needs of our clients,” says Ammunition Founder Robert Brunner. “Their move to Ammunition signifies an exciting part of the firm’s expansion plan, and fully realizes our mission to build broad, incredible design experiences that reach directly into the customer’s heart.”

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