Latest on Flickr
Ammunition Collaborates with Adobe on “Project Mighty” and “Project Napoleon”
Ammunition Designs Williams-Sonoma Tech-Driven Smart Tools and Retailer’s First Line of Cookware
Ammunition Teams With Lady Gaga On Polaroid Grey Label Line
Ammunition’s team of designers have collaborated with Adobe to produce “Project Mighty”, a Bluetooth-enabled cloud pen for the iPad and iPhone, and “Project Napoleon,” a Bluetooth, multifunctional straight edge for the iPad – the software giant’s first foray into exploring hardware products.
“We partnered with Adobe on a variety of hardware explorations to create a holistic and thoughtfully designed product experience,” said Ammunition founder/partner Robert Brunner, “We all understand tools, and the pen and ruler are the most iconic instruments embedded in our idea of drawing and writing, but they haven't been effectively introduced into the digital world. The form language, the feel, and the integration into Adobe’s services and products had to be right while also creating an object of desire – something beautiful and alluring."
Adobe debuted the “Project Mighty” stylus for tablets and the “Project Napoleon” digital ruler at their annual MAX conference during the May 6, 2013 morning keynote.
Ammunition is proud to introduce the first results of its ongoing collaboration with Williams-Sonoma —the retailer’s first line of tech-driven Smart Tools, stainless-steel kitchen tools and cookware for the kitchen. Ammunition drew upon Williams-Sonoma’s five decades of culinary experience and customer insight to create technologically advanced, beautifully designed cookware and tools.
Download the press release.
The collaboration between Lady Gaga and Ammunition reached a new milestone last week with the announcement of the Polaroid Grey Label line at the Consumer Electronic Show in Las Vegas. This is the second collaboration between Ammunition and the Grammy Award-winning artist, who previously collaborated to produce “HeartBeats by Lady Gaga” from the Beats by Dr. Dre line of headphones.
Led by Robert Brunner, our team of designers worked closely with Gaga in her role as creative director at Polaroid and her team to help conceive and design the products for the inaugural line. Each product was designed with the idea that creativity and sharing go hand in hand in both the digital and physical world. The goal, which Ammunition helped bring to life, was to encapsulate both the instant experience reminiscent of the classic Polaroid brand and the fashion-forward vision from the musician’s signature style.
Grey Label gives consumers a new and exciting way to embrace self-expression, originality and artistry and communicate it instantly through technology to the world around them. Three products were debuted on the tradeshow floor including the GL20 Camera Glasses, GL30 Instant Digital Camera and GL10 Instant Mobile Printer.
For product descriptions and release dates, read here.
For more on the design, read here.
Last week Barnes & Noble launched the Nook Color, the latest collaboration between Ammunition and the US’s largest brick-and-mortar book retailer. With over two million book titles and the world’s largest magazine publishers providing content, the Android operating system, Wi-Fi, and seamless integration of content sharing and social networking, the Nook Color is poised to redefine the boundaries of e-Readers.
In 2009, Ammunition provided industrial design, packaging, and brand identity for the original Nook. It was named Time Magazine’s #2 Gadget of 2009, went on to sell over a million units, and is on track to crack two million by Christmas this year. When the nation’s largest book retailer wanted to not only bring color to the Nook but to open the device up to Android apps, video, and more, they again turned to Ammunition for product identity and packaging design.
The response at the event in Manhattan was immediately positive, with Gizmodo claiming “it might be the best Android tablet yet.” Featuring beefed-up software to handle tablet-style user interface, Facebook and Twitter integration, and MP4 video playback capability, the Color nook blurs the line between e-Reader and full-function tablet.
The color nook will be available November 19 for $249.00. Barnes & Noble is taking pre-orders now at Barnes & Noble.
To read Engadget’s initial impression, visit Engadget.com
An event at the Best Buy theater in midtown Manhattan and a performance by hip-hop artist Soulja Boy served as a backdrop for the unveiling of the latest Ammunition-designed product from Beats by Dr. Dre., BeatBox. A fusion of design and superior audio performance, BeatBox at once recreates the traditional portable audio experience and redefines the current iPod/iPhone dock market.
Ever present in the emerging music scenes of the 1970’s and 80’s, the traditional boombox gave artists and enthusiasts a simple and powerful method for broadcasting music outside the home or studio. BeatBox builds on that tradition with updated audio components and a form that redefines the iPod dock.
“BeatBox is our take on the old-school boombox, we’ve revised it with new audio technology and a decidedly modern look,” says Ammunition founder Robert Brunner. “We took Dre and Jimmy’s passion for audio fidelity and artistic expression, and fused it with our design ideals and redefined tradition in this space.”
See the BeatBox here.
Barnes & Noble has announced the new, Ammunition-designed e-Reader, “nook,” in a special event in New York. Ammunition developed the industrial design, service design, user interface, accessory system and packaging for the new product.
The device is slim and compact, with minimal buttons and an easy to hold, contoured back. nook features a color touch screen LCD for navigation and a six-inch E Ink display for reading. Users will have access to over one million ebooks, newspapers and magazines via both wi-fi and AT&T's 3G network, as well as the ability to digitally lend books to others. nook features expandable memory and is built on an Android operating system.
nook will be available at the end of November for $259.00. Barnes & Noble is taking pre-orders now at www.nook.com and in stores beginning October 21, 2009.
Download the press release