Billboard Magazine has posted a detailed profile of the Beats By Dre headphone line on their website.

The article by Antony Bruno provides an overview of the project’s history, market position, and key products, while industry observers weigh in with their own opinions: "They've really revitalized the headphone market," Sound & Vision's Brent Butterworth says. "They've created headphones people want to own. Look at the Sennheiser line. Here's a bunch of well-engineered headphones, but there's no lust there. They're just headphones. Beats have great design. They have a cool logo. They're well-made. For someone who wants to look cool, these are a great thing."

Robert Brunner and his team here at Ammunition are responsible for putting form to the vision of music legends Dr. Dre and Jimmy Iovine in making the Beats line a reality.

Read the full article here.

Ammunition has been profiled by the highly regarded business journal, San Francisco Business Times. Partner and founder Robert Brunner was interviewed by Bridget Riley, who calls Ammunition a “must-hire design firm” while covering the company’s history and notable projects like Lady Gaga’s earbuds for Beats by Dr. Dre and Barnes & Noble’s Nook. The profile comes on the heels of SFBT ranking Ammunition Group at 7th place in the Fast 100, a list of the Bay Area’s fastest growing private companies. Please click the following here to download a PDF of the article.

Fast Company, the leading business magazine, has named Ammunition as No. 5 on its list of the Most Innovative Companies in the Design category in its annual feature honoring the world's Most Innovative Companies. For Ammunition, positioned in the Top 5 marks a step up from last year's poll in 6th place.

To create the Most Innovative Companies list, Fast Company analyzed information on thousands of businesses across the globe. The result is a unique package that strives to identify creative models and progressive cultures to define the many forms of innovation that exist across the business landscape.

Describing Ammunition, the article claims, "It ping-ponged from designing Barnes & Noble's hot e-book reader Nook to developing high-performance earphones for celebrity clients such as Lady Gaga and Dr. Dre."

See the article here.

Harvard Business Review's blog interviewed Robert Brunner at the Consumer Electronics Show (CES) on the subject of innovation.

Brunner draws on his experience with Regen to share three lessons he has learned during the design process, relevant to innovators of all kinds.

Read the interview here.

NBC's Today Show features the Regen Renu in a roundup of new technology that will be on display at the International Consumer Electronics Show (CES) in Las Vegas, January 7-10.

Regen will maintain a booth in the North Hall of the Las Vegas Convention Center, inside the "Sustainable Planet" area.

Learn more about Regen here.

Time Magazine's list of the Top 10 gadgets for 2009 includes the Barnes & Noble nook at the #2 position and the Beats Solo by Dre. Dre at #9.

Read the Time article here. Learn more Ammunition's work on Barnes & Noble nook here and Beats Solo by Dr. Dre here.