Ammunition recently teamed with DreamWorks Studios to design a futuristic headset worn by Hugh Jackman in the upcoming sci-fi drama Real Steel. Inspired by the award-winning Beats by Dr. Dre line of headphones, the hypothetical product exists in a near-future world where robots replace humans in the boxing ring.

The design concept featured in the film represents an exciting milestone in the ongoing partnership between Ammunition and acclaimed hip-hop artist Dr. Dre and Interscope Chairman Jimmy Iovine. This special collaboration reflects a progression of the technology that we see today and demonstrates the important role that designers play in the forecasting of technology in entertainment.

For a glimpse of the headset, watch the official movie trailer here.

Ammunition has been profiled by the highly regarded business journal, San Francisco Business Times. Partner and founder Robert Brunner was interviewed by Bridget Riley, who calls Ammunition a “must-hire design firm” while covering the company’s history and notable projects like Lady Gaga’s earbuds for Beats by Dr. Dre and Barnes & Noble’s Nook. The profile comes on the heels of SFBT ranking Ammunition Group at 7th place in the Fast 100, a list of the Bay Area’s fastest growing private companies. Please click the following here to download a PDF of the article.

The Chicago Atheneum Museum of Architecture and Design, in collaboration with The European Centre for Architecture, Art, Design and Urban Studies, has announced the winners of the 59th annual GOOD DESIGN award, and the Ammunition-designed Element by Fuego has won in the household products category.

GOOD DESIGN aims to recognize "the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered basic product and consumer design." This year's competition received a record number of entries from over 40 countries.

The GOOD DESIGN competition was founded in Chicago in 1950 by Edgar Kaufmann Jr. and designers Eero Saarinen and Charles and Ray Eames. The competition bills itself as "the oldest and the world's most recognized program for design excellence worldwide."

Winning entries will be displayed at the annual GOOD DESIGN SHOW at the Chicago Atheneum in June 2010.

Learn more about the GOOD DESIGN awards here, Ammunition's work on the Fuego Element here, and visit the Fuego Element web site here.

Ammunition founder and partner Robert Brunner spoke to a full house this past week at London's Design Museum. Brunner spoke on Ammunition and his personal approach to design, using principles from his book Do You Matter? and recent Ammunition projects as examples.

London's Design Museum is one of the foremost museums of contemporary design. Recent speakers at the Design Museum have included Alberto Alessi, Vivienne Westwood, Ross Lovegrove, Richard Sapper and Zaha Hadid.

Read the accompanying article in Design Week here.

Barnes & Noble has announced the new, Ammunition-designed e-Reader, “nook,” in a special event in New York. Ammunition developed the industrial design, service design, user interface, accessory system and packaging for the new product.

The device is slim and compact, with minimal buttons and an easy to hold, contoured back. nook features a color touch screen LCD for navigation and a six-inch E Ink display for reading. Users will have access to over one million ebooks, newspapers and magazines via both wi-fi and AT&T's 3G network, as well as the ability to digitally lend books to others. nook features expandable memory and is built on an Android operating system.

nook will be available at the end of November for $259.00. Barnes & Noble is taking pre-orders now at www.nook.com and in stores beginning October 21, 2009.

Download the press release

The new TimeTuner app, designed by Ammunition for DreamSurface, is the most fully featured clock radio app for iPhone and iPod touch.

The application includes more than 14,000 international radio stations, powered by RadioTime®, and allows users to wake up to their favorite radio station, an iPod song, playlist or custom designed tone whether at home or traveling.

Other features include multiple alarms, location awareness, assignable presets, a unique sleep timer scroll bar, and a fail-safe backup alarm.

DreamSurface LLC is an application development company founded by Ammunition's partners dedicated to bringing classic product and graphic design integrity to mobile computing.

The TimeTuner app is now available internationally from the App Store for a price of US$2.99 / £1.19/ €1.59. For more information, please visit www.dreamsurface.com.