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Ammunition Wins Five 2011 GOOD DESIGN Awards

Ammunition is honored to receive five 2011 GOOD DESIGN Awards for our accomplishments in product and graphic design:
• Barnes & Noble All-New Nook
• Beats by Dr. Dre Beats Pro
• Kohler Honed White Campaign
• Kohler Numi Campaign
• TimeTuner Radio Alarm Clock
Founded in 1950 by architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann Jr., the GOOD DESIGN Awards are widely recognized as one of the most prestigious design award competitions in the world. The awards are sponsored by The Chicago Athenaeum Museum of Architecture and Design in partnership with The European Centre for Architecture, Art Design and Urban Studies to highlight the best new designs and design innovations over the past two years.
All awards and winners are posted on the Museum’s website at chi-athenaeum.org .
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Ammunition Wins Two Red Dot Awards: Communication Design for Kohler Numi
Ammunition has been honored with two prestigious red dot awards: communication design for our work on Kohler Numi. The microsite, including video, and overall launch campaign were recognized in the categories of online communication and advertising.
Led by Ammunition Partner Brett Wickens and Kohler Executive Creative Director Tristan Butterfield, the creative approach for the campaign was inspired by Kohler’s rich history of bold and audacious print ads from the 1970s, updated for the 21st century. Furthermore, the positioning was developed to associate Kohler’s leadership position with gracious technology as illustrated through a cinematic-style storyline that unfolds between a glamorous, young couple – arguing, making up and being alone.
The red dot design award is the largest and most renowned design competition in the world, dating back to 1955. This year 6,468 entries were submitted for judging in the communication design discipline alone with just 608 works awarded. Winners will be on display in a special exhibition at the Alte Münze Berlin from October 7 to 16.
Learn more about Ammunition’s work for Kohler Numi here.
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Ammunition Teams with Barnes & Noble on All-New Nook
Ammunition’s long-standing partnership with Barnes & Noble reached a milestone today with the announcement of the All-New Nook, the ground up redesign of the company’s successful Nook digital reader. Working alongside the world’s largest book retailer, Ammunition developed product concept, industrial design, and packaging for the All-New Nook, the third e-reader and electronic publishing device to join the Nook product line.
The challenge for the All-New Nook was to create a lower cost, full featured e-reader and to do so on a timeline that would allow it to move to market quickly. The result is a $139 device that uses eInk technology, a touch interface, and wireless connectivity to create a more immersive and personal reading experience for users. With its simple, soft, rubberized form and refined details, the All-New Nook is by far the smallest and lightest dedicated e-reading tablet to come to market to date.
Pre-orders are available at Barnes & Noble retail and online stores with a ship date on or about June 10, 2011.
To learn more about Ammunition’s contributions to the Nook, Nook Color and All-New Nook, click here.
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Beatbox Wins Prestigious Red Dot Award for Product Design 2011

Ammunition is proud to announce the selection of Beats by Dr. Dre Beatbox as a recipient of the red dot award for outstanding product design. Earlier this month, an international jury of design experts examined 4,433 entries from over 60 countries to determine this year’s winners. Only one in five products received awards.
With its stark, minimalist aesthetic combined with superior audio performance, Beatbox truly sets the benchmark in portable audio design. The cabinet features a high-definition audio system and an ergonomically designed carrying handle for easy portability. The unique trapezoidal shape lets users place the audio system in a corner and still fill a room with party-inducing sound. It is the first non-headphone product from Beats by Dr. Dre, intended to expand the Beats experience from individual enjoyment to a social experience.
Beatbox, along with other winning products, will be honored in a special exhibition at the red dot design museum during July 2011. Afterwards, it will be put on display in the museum’s permanent collection for up to one year.
This is the fifth red dot award Ammunition has received in three years.
Learn more about the Beatbox here.
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Fast Company Ranks Ammunition Among Most Innovative Companies in Design

Ammunition is featured on the list of Top 10 Most Innovative Companies in Design by Fast Company magazine for the third year in a row – this time coming in at number seven – “for cutting edge consumer electronics that still have soul.”
At the core of our business is the idea that the successful products, services and brands are designed around great stories that have meaning to the people who use them. Whether it is a product, an interface, a package or an identity, our approach is to design new, exciting experiences for customers that communicate the needs of our clients and create value in meaningful ways.
Fast Company’s editorial team evaluated information on thousands of businesses across the globe to identify the companies for the annual issue. The goal of the list is to represent the breadth of innovation across the economy, which emphasizes not just revenue growth and profit margins but also progressive business models and an ethos of creativity.
See the full list here.
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Element by Fuego Wins 2009 GOOD DESIGN Award
The Chicago Atheneum Museum of Architecture and Design, in collaboration with The European Centre for Architecture, Art, Design and Urban Studies, has announced the winners of the 59th annual GOOD DESIGN award, and the Ammunition-designed Element by Fuego has won in the household products category.
GOOD DESIGN aims to recognize "the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered basic product and consumer design." This year's competition received a record number of entries from over 40 countries.
The GOOD DESIGN competition was founded in Chicago in 1950 by Edgar Kaufmann Jr. and designers Eero Saarinen and Charles and Ray Eames. The competition bills itself as "the oldest and the world's most recognized program for design excellence worldwide."
Winning entries will be displayed at the annual GOOD DESIGN SHOW at the Chicago Atheneum in June 2010.
Learn more about the GOOD DESIGN awards here, Ammunition's work on the Fuego Element here, and visit the Fuego Element web site here.
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