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Billboard Magazine has posted a detailed profile of the Beats By Dre headphone line on their website.
The article by Antony Bruno provides an overview of the project’s history, market position, and key products, while industry observers weigh in with their own opinions: "They've really revitalized the headphone market," Sound & Vision's Brent Butterworth says. "They've created headphones people want to own. Look at the Sennheiser line. Here's a bunch of well-engineered headphones, but there's no lust there. They're just headphones. Beats have great design. They have a cool logo. They're well-made. For someone who wants to look cool, these are a great thing."
Robert Brunner and his team here at Ammunition are responsible for putting form to the vision of music legends Dr. Dre and Jimmy Iovine in making the Beats line a reality.
Read the full article here.
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