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Beatbox Wins Prestigious Red Dot Award for Product Design 2011



Ammunition is proud to announce the selection of Beats by Dr. Dre Beatbox as a recipient of the red dot award for outstanding product design. Earlier this month, an international jury of design experts examined 4,433 entries from over 60 countries to determine this year’s winners. Only one in five products received awards.

With its stark, minimalist aesthetic combined with superior audio performance, Beatbox truly sets the benchmark in portable audio design. The cabinet features a high-definition audio system and an ergonomically designed carrying handle for easy portability. The unique trapezoidal shape lets users place the audio system in a corner and still fill a room with party-inducing sound. It is the first non-headphone product from Beats by Dr. Dre, intended to expand the Beats experience from individual enjoyment to a social experience.

Beatbox, along with other winning products, will be honored in a special exhibition at the red dot design museum during July 2011. Afterwards, it will be put on display in the museum’s permanent collection for up to one year.

This is the fifth red dot award Ammunition has received in three years.

Learn more about the Beatbox here.