Ammunition founder Robert Brunner was in Belfast, Ireland last week to give a talk at Queen's University Belfast. The topic was on how ideas not objects are driving change in the market and defining what a company means to its constituents. While Robert regularly travels abroad to share his insights with the international design community, this was his first address to a UK university.

On the experience Robert says, “The atmosphere in Belfast is fantastic and the design community is strong and growing. It was a great opportunity to speak at Queens University about our work at Ammunition, and building an emotional connection between people and their products.”

Attendees included University staff and students involved in product and graphic design, local business representatives, and those who work in Northern Ireland’s creative industries.

The talk was organized by the Chief Executives’ Club at Queen's University in association with the Northern Ireland Technology Centre.