Ammunition has been honored with two prestigious red dot awards: communication design for our work on Kohler Numi. The microsite, including video, and overall launch campaign were recognized in the categories of online communication and advertising.

Led by Ammunition Partner Brett Wickens and Kohler Executive Creative Director Tristan Butterfield, the creative approach for the campaign was inspired by Kohler’s rich history of bold and audacious print ads from the 1970s, updated for the 21st century. Furthermore, the positioning was developed to associate Kohler’s leadership position with gracious technology as illustrated through a cinematic-style storyline that unfolds between a glamorous, young couple – arguing, making up and being alone.

The red dot design award is the largest and most renowned design competition in the world, dating back to 1955. This year 6,468 entries were submitted for judging in the communication design discipline alone with just 608 works awarded. Winners will be on display in a special exhibition at the Alte Münze Berlin from October 7 to 16.

Learn more about Ammunition’s work for Kohler Numi here.