The collaboration between Lady Gaga and Ammunition reached a new milestone last week with the announcement of the Polaroid Grey Label line at the Consumer Electronic Show in Las Vegas. This is the second collaboration between Ammunition and the Grammy Award-winning artist, who previously collaborated to produce “HeartBeats by Lady Gaga” from the Beats by Dr. Dre line of headphones.

Led by Robert Brunner, our team of designers worked closely with Gaga in her role as creative director at Polaroid and her team to help conceive and design the products for the inaugural line. Each product was designed with the idea that creativity and sharing go hand in hand in both the digital and physical world. The goal, which Ammunition helped bring to life, was to encapsulate both the instant experience reminiscent of the classic Polaroid brand and the fashion-forward vision from the musician’s signature style.

Grey Label gives consumers a new and exciting way to embrace self-expression, originality and artistry and communicate it instantly through technology to the world around them. Three products were debuted on the tradeshow floor including the GL20 Camera Glasses, GL30 Instant Digital Camera and GL10 Instant Mobile Printer.

For product descriptions and release dates, read here.

For more on the design, read here.