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Ammunition Teams with Barnes & Noble on All-New Nook



Ammunition’s long-standing partnership with Barnes & Noble reached a milestone today with the announcement of the All-New Nook, the ground up redesign of the company’s successful Nook digital reader. Working alongside the world’s largest book retailer, Ammunition developed product concept, industrial design, and packaging for the All-New Nook, the third e-reader and electronic publishing device to join the Nook product line.

The challenge for the All-New Nook was to create a lower cost, full featured e-reader and to do so on a timeline that would allow it to move to market quickly. The result is a $139 device that uses eInk technology, a touch interface, and wireless connectivity to create a more immersive and personal reading experience for users. With its simple, soft, rubberized form and refined details, the All-New Nook is by far the smallest and lightest dedicated e-reading tablet to come to market to date.

Pre-orders are available at Barnes & Noble retail and online stores with a ship date on or about June 10, 2011.

To learn more about Ammunition’s contributions to the Nook, Nook Color and All-New Nook, click here.