CNN posted an excellent profile today on the cultural, artistic and political rise of Lady Gaga.

Contributing to her success is Ammunition founder Robert Brunner who spearheaded the development of her Heartbeats headphones and Polaroid Grey Label line. He says, "Artists like Gaga who have made the cross-over to product development do well because they do believe in the products and are sharp business people. Other celebrities fail when it's a 'name-play' or the products are ill-conceived."

Robert is a becoming somewhat an authority in the realm of working with celebrities, helping design and launch the highly popular Beats by Dr. Dre brand, and collaborating with P. Diddy as well.

Read the full article here.