Last week Barnes & Noble launched the Nook Color, the latest collaboration between Ammunition and the US’s largest brick-and-mortar book retailer. With over two million book titles and the world’s largest magazine publishers providing content, the Android operating system, Wi-Fi, and seamless integration of content sharing and social networking, the Nook Color is poised to redefine the boundaries of e-Readers.

In 2009, Ammunition provided industrial design, packaging, and brand identity for the original Nook. It was named Time Magazine’s #2 Gadget of 2009, went on to sell over a million units, and is on track to crack two million by Christmas this year. When the nation’s largest book retailer wanted to not only bring color to the Nook but to open the device up to Android apps, video, and more, they again turned to Ammunition for product identity and packaging design.

The response at the event in Manhattan was immediately positive, with Gizmodo claiming “it might be the best Android tablet yet.” Featuring beefed-up software to handle tablet-style user interface, Facebook and Twitter integration, and MP4 video playback capability, the Color nook blurs the line between e-Reader and full-function tablet.

The color nook will be available November 19 for $249.00. Barnes & Noble is taking pre-orders now at Barnes & Noble.

To read Engadget’s initial impression, visit Engadget.com