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Ammunition has been honored with two prestigious red dot awards: communication design for our work on Kohler Numi. The microsite, including video, and overall launch campaign were recognized in the categories of online communication and advertising.
Led by Ammunition Partner Brett Wickens and Kohler Executive Creative Director Tristan Butterfield, the creative approach for the campaign was inspired by Kohler’s rich history of bold and audacious print ads from the 1970s, updated for the 21st century. Furthermore, the positioning was developed to associate Kohler’s leadership position with gracious technology as illustrated through a cinematic-style storyline that unfolds between a glamorous, young couple – arguing, making up and being alone.
The red dot design award is the largest and most renowned design competition in the world, dating back to 1955. This year 6,468 entries were submitted for judging in the communication design discipline alone with just 608 works awarded. Winners will be on display in a special exhibition at the Alte Münze Berlin from October 7 to 16.
Learn more about Ammunition’s work for Kohler Numi here.
Businessweek praises Robert Brunner and Ammunition’s design for the All-New Nook. The article by Brad Stone take an in-depth look at the newest e-reader by Barnes & Noble, recently ranked by Consumer Reports as the best e-reader in the industry, ahead of the Kindle.
“We think Robert is truly one of the unique designers of consumer-electronic gadgets,” says William J. Lynch Jr., Barnes & Noble’s CEO. “He pushes the team to ask what do we want this product to do at its core?” The new device has a six-inch screen and weighs less than 7.5 ounces, making it the lightest dedicated e-reading tablet on the market. It also has a touch interface and Wi-Fi allowing users to share what they are reading with others.
Together with leadership at Barnes & Noble, Robert and the team at Ammunition have been key players in the development and commercialization of the e-reader category. Ammunition provided the industrial design and for the original Nook and packaging design for the Nook Color accessory system.
Read the full article here. Republished by the San Francisco Chronicle.
Ammunition’s design for the Barnes & Noble Nook Color Accessory Packaging System picked up a Bronze IDEA in the 2011 International Design Excellence Awards (IDEA) in the category of packaging and graphics.
This year's competition, organized by the Industrial Designers Society of America (IDSA), received a record amount of entries breaking the 2,000 mark since it began 31 years ago. Out of 524 finalists, 27 were honored with the Gold Award, while 68 received the Silver Award and 96 won the Bronze Award.
Check out the full gallery of 2011 IDEA winners here.