Ammunition is featured on the list of Top 10 Most Innovative Companies in Design by Fast Company magazine for the third year in a row – this time coming in at number seven – “for cutting edge consumer electronics that still have soul.”

At the core of our business is the idea that the successful products, services and brands are designed around great stories that have meaning to the people who use them. Whether it is a product, an interface, a package or an identity, our approach is to design new, exciting experiences for customers that communicate the needs of our clients and create value in meaningful ways.

Fast Company’s editorial team evaluated information on thousands of businesses across the globe to identify the companies for the annual issue. The goal of the list is to represent the breadth of innovation across the economy, which emphasizes not just revenue growth and profit margins but also progressive business models and an ethos of creativity.

See the full list here.