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Contributing to her success is Ammunition founder Robert Brunner who spearheaded the development of her Heartbeats headphones and Polaroid Grey Label line. He says, "Artists like Gaga who have made the cross-over to product development do well because they do believe in the products and are sharp business people. Other celebrities fail when it's a 'name-play' or the products are ill-conceived."
Robert is a becoming somewhat an authority in the realm of working with celebrities, helping design and launch the highly popular Beats by Dr. Dre brand, and collaborating with P. Diddy as well.
Read the full article here.
The collaboration between Lady Gaga and Ammunition reached a new milestone last week with the announcement of the Polaroid Grey Label line at the Consumer Electronic Show in Las Vegas. This is the second collaboration between Ammunition and the Grammy Award-winning artist, who previously collaborated to produce “HeartBeats by Lady Gaga” from the Beats by Dr. Dre line of headphones.
Led by Robert Brunner, our team of designers worked closely with Gaga in her role as creative director at Polaroid and her team to help conceive and design the products for the inaugural line. Each product was designed with the idea that creativity and sharing go hand in hand in both the digital and physical world. The goal, which Ammunition helped bring to life, was to encapsulate both the instant experience reminiscent of the classic Polaroid brand and the fashion-forward vision from the musician’s signature style.
Grey Label gives consumers a new and exciting way to embrace self-expression, originality and artistry and communicate it instantly through technology to the world around them. Three products were debuted on the tradeshow floor including the GL20 Camera Glasses, GL30 Instant Digital Camera and GL10 Instant Mobile Printer.
For product descriptions and release dates, read here.
For more on the design, read here.
Ammunition recently teamed with DreamWorks Studios to design a futuristic headset worn by Hugh Jackman in the upcoming sci-fi drama Real Steel. Inspired by the award-winning Beats by Dr. Dre line of headphones, the hypothetical product exists in a near-future world where robots replace humans in the boxing ring.
The design concept featured in the film represents an exciting milestone in the ongoing partnership between Ammunition and acclaimed hip-hop artist Dr. Dre and Interscope Chairman Jimmy Iovine. This special collaboration reflects a progression of the technology that we see today and demonstrates the important role that designers play in the forecasting of technology in entertainment.
For a glimpse of the headset, watch the official movie trailer here.