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An event at the Best Buy theater in midtown Manhattan and a performance by hip-hop artist Soulja Boy served as a backdrop for the unveiling of the latest Ammunition-designed product from Beats by Dr. Dre., BeatBox. A fusion of design and superior audio performance, BeatBox at once recreates the traditional portable audio experience and redefines the current iPod/iPhone dock market.
Ever present in the emerging music scenes of the 1970’s and 80’s, the traditional boombox gave artists and enthusiasts a simple and powerful method for broadcasting music outside the home or studio. BeatBox builds on that tradition with updated audio components and a form that redefines the iPod dock.
“BeatBox is our take on the old-school boombox, we’ve revised it with new audio technology and a decidedly modern look,” says Ammunition founder Robert Brunner. “We took Dre and Jimmy’s passion for audio fidelity and artistic expression, and fused it with our design ideals and redefined tradition in this space.”
See the BeatBox here.