Ammunition Partner Robert Brunner was the closing keynote speaker for the 13th annual FUSE conference on design, culture, identity and packaging, held April 22–24, 2009 in San Francisco, California. The focus of this year’s conference was creating authenticity by celebrating the power of collective knowledge through collaboration.

Robert’s talk focused on the idea of product as the defining point of a company’s relationship with its constituents, and the need to drive emotion and authenticity through that relationship.