San Francisco (April 30, 2009) – Award-winning design consultancy Ammunition has designed a new corporate identity for FICO™, the leader in analytics and decision management technology, whose products and services include the FICO® Score, the leading measure of consumer credit risk in the U.S. The new logotype reflects a simplification of the corporate identity from Fair Isaac Corporation to FICO™, the name by which the company is commonly known. The change reinforces the company’s long-standing commitment to helping its clients manage risk, fraud, accounts and other critical functions, as well as empowering consumers to take control of their credit health.

The Ammunition team, lead by partner Brett Wickens, developed a bold, uppercase logotype that asserts leadership and strength, underscoring FICO’s position as the de facto standard in credit scoring and decision management. The original typeface was crafted to maximize legibility at all sizes, and to act as a simpler aid to memory than the more complex pre-existing identity.

“By adopting the name FICO for the whole company, we're following the lead of many of our customers, who have called us FICO for years,” says David Feder, senior director for corporate marketing at FICO. “The FICO brand has long stood for predictive power and accuracy, qualities that apply across our entire line of solutions.”

“We feel that Ammunition understood and interpreted our core values,” commented Feder on working with Ammunition. “The new identity has helped us create a spirit of strength and clarity for the organization today, while positioning us well for the future.”

See more of our work for FICO

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The Ammunition-designed Zephyr Horizon range hood has won Silver in the appliance category of Appliance Design magazine's 22nd annual Excellence in Design (EID) awards.

The Horizon hood is part of Zephyr's Arc collection, and pairs back-painted glass and stainless to form a striking, minimalist profile that brings both performance and sophistication to the kitchen.

The Excellence in Design Awards program is evaluated by an independent panel of design experts, and judged based on four criteria: aesthetics, human factors, innovation, and technical merits.

Appliance Design will feature the contest winners in its June 2009 issue.

Read about the design contest winners here

Learn more about Zephyr ranges

See all of our Zephyr work

The New York Times "Home" section today featured the new Element grill by Fuego, an affordable, gas-powered grill that extends the design language of the award-winning Fuego 01.

Designed by Ammunition founding partner Robert Brunner, the Element weds high-powered dual-zone cooking and four-different cook top options with a clean profile and compact footprint.

The Element will be available starting in May.

Read the article online here