We at Ammunition are absolutely thrilled that Beats—a business, a brand, a collection of products, and a group of friends that we have put so much of ourselves into—is becoming a part of Apple, arguably one of the world’s greatest companies and certainly the most design-led company of our era.
As a studio focused on pushing the limits of what design can do to create new business opportunities, we cannot imagine a more validating outcome. My journey with Beats began with a small meeting in 2006 with Jimmy Iovine and Dr. Dre at Interscope Records. The incredible impact that the design of Beats has had on culture as a result of our collaboration since that first meeting is still unbelievable to me. I am humbled by the thought that millions of music-loving people proudly wear Beats on streets all over the world.
Over the next few months, the design for Beats will transition away from Ammunition. It’s tough to step down as Chief Designer for a brand I take so much pride in, but it certainly makes it easier knowing we are handing the reigns over to one of the world’s most successful design teams.
Ammunition was founded on the idea that great design plays a powerful role in creating not just new products and brands, but great new business concepts and companies as well. Our team will continue to focus on that daily, and we look forward to continuing our work with clients and business partners, and welcoming the unknown opportunities that are waiting for us out there.
I’d like to take a moment to personally thank Jimmy, Dre, and Luke Wood. In addition to being great design partners, they have been incredible mentors to me over that last eight years, and they have helped me to grow as a designer and as a leader. And thanks to the entire team at Beats for an amazing, rewarding journey. We wish them all the best for their next chapter.