The Acme P2 Pen and Watch were developedas simple explorations in form, material and movement. The watch employs a simple steel rectangle, with back-screened crystal to create specific windows for each hand. The pen is machined from solid aluminum andfeatures a simple magnetic seal to hold thecap at either end.
Award-winning packaging for its flagshipCreative Suite product helped Adobe to emotionally reconnect with its audience of creative professionals. This success led to a design strategy that was extended to the company’s global visual and verbal design system, and in turn helped Adobe to double its market value between2003 and 2007.
Autodesk creates prototyping and visualization software that lets creative professionals “experience it before it’s real.” Guided by this theme, a communications system was developed, comprising narrative, brand guidelines, application iconography and videos. The clarity of the new communications galvanized employees and customers by capturing, clarifying and celebrating the essence of the company.
This groundbreaking cable network and multimedia brand from Al Gore and Joel Hyattis powered by user-generated content fromcitizen journalists. The new identity, symbolizing “awaiting input,” was derived from the flashing cursor in the language of computing.The simplicity of the design was imaginatively extended into broadcast animations and theWeb site user interface.
As part of an overall initiative to redefine its business and institutional product lines, Dell engaged Ammunition to develop design strategies to signal a new direction for its business lines. Dell introduced this system in their Latitude notebook and OptiPlex desktop lines, and in accessories like a projector. In another engagement, Ammunition also developed the design language for Dell’s Precision notebook line.
Dubbed “an outdoor campfire for modernists,” Fuego upends the conventional notion of an outdoor grill and redefines it as a hub for social interaction. The family includes the Fuego 01 and 02, and the freestanding and customizable outdoor kitchen, Fuego Modular.
The Element grill by Fuego is an affordable, gas-powered grill that extends the design language of the award-winning Fuego 01 into a more mainstream product family. Simple, iconic in form and highly detailed, it features a high-powered dual-zone cooking system and four-different cook top options. Offering multiple colors and finishes in a clean profile and compact footprint, the Element is the barbecue redefined as style icon.
A new brand identity signaled Fair Isaac Corporation’s name change to FICO, a simplification of the organization’s identity in keeping with the service for which it is best known, the FICO Score. One bold logotype now stands for what was formerly a portfolio of multiple sub-brands, cementing FICO’s 50-year history as the de facto leader in decision management and analytics.
Honed White is a new, vitreous china finish for Kohler that evokes the look and feel of honed stone. Ammunition designed a product book, brochure and other collateral for the launch. The work expresses subtle, tactile qualities and the near absence of color through visual metaphor and the paper stocks and finishes used in production.
HeartBeats by Lady Gaga is the newest addition to the Beats by Dr. Dre headphone line. Developed in collaboration with music and fashion icon Lady Gaga, the in-ear headphones are at once fashion accessory and high-end audio product, reflecting their namesake’s unique style. The headphones are available in rose, black and silver, and feature powerful, high-resolution sound engineered by Monster Cable.
Developed for Nike’s equipment division, the ACG Communicator and Typhoon watch established the visual and functional direction for Nike’s growing line of hardware products. Both integrated an authentic athletic language with materials including rubber and cast aluminum.
Improved information and interface design led to a lift in conversions and a faster time-to-purchase for online customers of Sony’s high-quality Vaio laptops, one of the world’s top laptop brands.
Working alongside the nation’s largest book retailer to extend its leadership in e-commerce and digital reading, Ammunition developed the service design, industrial design, user interface, accessory system and packaging for nook, Barnes & Noble’s disruptive new entry into the e-reader and electronic publishing market.
TimeTuner is the most full-featured clock radio app available for the iPhone and iPod touch. Created by Ammunition for DreamSurface, TimeTuner’s elegant interface is bold, intuitive and modern. Features include over 14,000 international radio stations, powered by RadioTime®, location awareness, and a unique sleep timer scroll bar. TimeTuner is available now on the App Store worldwide.
A world leader in 2D and 3D design software, Autodesk needed to create consistent brand recognition on the desktop, and facilitate ease-of-use across their portfolio of diverse products. A desktop icon system was developed to create desktop brand presence for Autodesk products, and a common design language was created for the iconography within its applications thereby reducing the learning curve as customers adopted new products within the Autodesk family of solutions.
Regen makes personal and home electronics powered by light. Beginning with a system of audio and lighting products designed around solar collection and smart power management, Regen empowers energy consumers to become producers. Beyond making beautiful and useful electronics, Regen is working to make self-powered products accessible to the widest audience possible, and to make self-power the preferred standard for personal and home electronics everywhere.Learn more at regenliving.com
Established in 1927, Kenmore is America’s leading home appliance brand. To launch its new portfolio of product designs, we partnered with Kenmore to develop a new visual identity strategy and communication system. The system unites thousands of packaging SKUs, point-of-sale displays and marketing communications under a single smart, spirited and optimistic voice.
Part of Hannspree’s sports/lifestyle TV line, the Backboard is an NBA-themed LCD television that invokes cues derived from the basketball genre.It features a transparent polycarbonate frame, LCD scoreboard style display, dome speakers and an aluminum frame structure.
Created for the Jyu Mang Manufacturing company, the Heavy Hitter line of hammers creates a new aesthetic for tools in the home.It features a bicolor, co-molded rubber grip,cast steel handle and head, and rubber wall protector detail for pulling nails.
Hotel Jen was named after a Chinese character that signifies the Confucian ideal of love and goodwill towards people. Business strategy, positioning, visual identity and interior design served to deliver this new two-star brand from Shangri-La to a growing class of global entrepreneurs and travelers.
The Design For Brand program defined HP’sbrand direction relative to product designand constructed a new design language thatwould communicate core HP values. Thelanguage concept communicated ideas oftechnical excellence and humanistic qualitiesinto prototypes and design tools for theworldwide design team to utilize.
The concept of ‘livable beauty’ was created forthe tradeshow experience for Kohler, the iconicAmerican manufacturing and design company. Brought to life through a memorable visual design system, it communicated the company’ssignificant heritage and leadership incontemporary product design for the kitchenand bathroom.
Kohler is a global leader in the design and manufacturing of products for the kitchen and bathroom. Karbon – the world’s first carbon fiber kitchen faucet – was introduced to the world with an inspiring campaign comprising launch strategy, naming, visual and editorial design, brand video and advertising, and helped Kohler to achieve exceptional sales results. Karbon faucet designby Kohler.
The Logitech Wingman series is a low costfamily of joystick controllers for gaming andflight simulator enthusiasts. Developed first asa wireless solution, then carried into a series of tethered controllers, the family brings authentic materials and details to the gaming andcockpit genre, yet retains a technologicalfocus in its appearance.
The Think Outside folding keyboard, marketedvia Palm, is the first full size folding keyboard design for mobile devices. It features a unique four part construction that slides apart, folds together and collapses upon itself to create a small, portable package.
Commissioned by the Panasonic design team,this design study explored different ideas for Panasonic’s strategic position in the media player market. Different concepts were developed to illustrate possible design strategies with an audio bias, content storage emphasis, or video orientation. Physical models and user interface mock-ups were created to communicate the conceptual directions.
Real D is a leading provider of 3D systems that create an amazing, immersive experience for filmgoers around the world. To translate this experience into the home theater, the challenge was to integrate their technology into a wearable package. Ammunition helped design a solution that fit a wide range of people, while lookingfresh, innovative and attractive.
America’s oldest ballet company marked its 75th anniversary with a contemporary new identity. The aim was to expand the Ballet’s audience while retaining its position as a respected leader. Choreographed and dynamic – like dancers on a stage – the logotype’s lettering is reminiscent of the kinetics of ballet itself.
A new identity and packaging system helped SanDisk broaden its reputation from a leader in flash memory products into a diverse consumer electronics company. The logotype was designed to work not only at larger sizes on packaging and in advertising, but in microscopic sizes for silk-screening onto memory chips.
The renowned luxury of Asia-Pacific’s leading hotel group wasn’t conveyed by its Web presence, which often served as a first point of contact for customers. A sophisticated new look and streamlined search and reservation process now deliver an experience to users worldwide that befits the hotel group’s distinctive brand ofAsian hospitality.
The Arc Collection by Zephyr is a line of high-performance, elegantly minimalist range hoods designed by Ammunition that deliver compact power and sophistication to thekitchen. Based on simple forms and material layering, the hoods feature large, back-painted glass surfaces available in several colors aswell as customized versions.
Originally conceived as a simplified phone for “Basic Communicators,” the Clarity Simple Phones are easy to use, well designed products with broad appeal. The brand proposition centered around a distinctive tone of voice and visual language, and a suite of three phone concepts were created including a basic, media, and camera phone.
Working with a broader team at Pentagramon the overall United brand, the Digital Brand Strategy was developed to work across allpoints of the United Airlines customer journey to help inform and enable the customer while traveling. Consistent, plain language and information structure were utilized with clean graphic treatment to create an experience thatis confident, simple and uniquely United across check-in, flight information and gate communication systems.
The new Wells Fargo ATM user interface presents a broader, yet simple means to allow customers to do more with their ATM interactions. Utilizing the entire touch screen surface, the new approach tracks tasks, allows the user to go backwards and forward, and summarizes activity for future use. This new approach will allow more in depth capability to ATM devices in the future.
