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Ammunition Wins Five 2011 GOOD DESIGN Awards


Ammunition is honored to receive five 2011 GOOD DESIGN Awards for our accomplishments in product and graphic design:

Barnes & Noble All-New Nook
Beats by Dr. Dre Beats Pro
Kohler Honed White Campaign
Kohler Numi Campaign
TimeTuner Radio Alarm Clock

Founded in 1950 by architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann Jr., the GOOD DESIGN Awards are widely recognized as one of the most prestigious design award competitions in the world. The awards are sponsored by The Chicago Athenaeum Museum of Architecture and Design in partnership with The European Centre for Architecture, Art Design and Urban Studies to highlight the best new designs and design innovations over the past two years.

All awards and winners are posted on the Museum’s website at chi-athenaeum.org .

Le Camping and Hack Day Paris with Ammunition’s Matt Rolandson


Ammunition partner Matt Rolandson will be in Paris, France speaking at Le Camping and judging Hack Day Paris.

To kick-off the weekend, Matt will speak on the subject of "Design and Entrepreneurship" and participate in coaching sessions with startup teams at Le Camping. The goal of Le Camping's six-month acceleration program is to provide entrepreneurs with the best possible environment to get their startups off the ground.

The inaugural Hack Day Paris will begin that same evening with this year’s theme of Build Something Brilliant. Matt will participate in a five-person panel of judges reviewing demos at the end of the 40-hour hackathon. Judged for their innovation, the grand-prize winner will take home €1500 and a spot in TechStars’ HackStars program in Boston.

Matt will be at Le Camping on Friday, November 4 and Hack Day Paris on Saturday and Sunday, November 5-6.
Published on November 01, 2011 in Company News, Press

Ammunition on “Buddhism and the Internet of Things” at SXSW Interactive 2012


It’s official! The panels for SXSW Interactive 2012 have been announced and Ammunition partner Matt Rolandson will be speaking.

The topic “Closer to One: Buddhism and the Internet of Things” is based on the ancient philosophy that all beings and objects are interconnected. As the not-particularly-spiritual leader of Ammunition's User Experience Design practice, Matt will participate in a panel presentation exploring how humans are being networked into the “Internet of things” and how we can design “enlightened” objects and services that enhance human connectedness. Co-panelists include Sara Öhrvall, head of Bonnier R&D, and Vincent Horn, Buddhist Geek and meditation teacher.

SXSW Interactive will run from March 9th-13th in Austin, Texas. Read the full description of the panel here.
Published on October 28, 2011 in Company News, Press

Robert Brunner On Dorm Room Tycoon


In an interview with Dorm Room Tycoon, Ammunition founder Robert Brunner explains why great design will make people love your company and why, for a business to thrive, you need to matter.

The purpose of the podcast show, hosted by William Channer, is to create more creators by interviewing the most respected thought leaders in business, design, marketing and technology.

Listen to the full interview on Dorm Room Tycoon.
Published on August 22, 2011 in Press

Ammunition Wins Two Red Dot Awards: Communication Design for Kohler Numi


Ammunition has been honored with two prestigious red dot awards: communication design for our work on Kohler Numi. The microsite, including video, and overall launch campaign were recognized in the categories of online communication and advertising.

Led by Ammunition Partner Brett Wickens and Kohler Executive Creative Director Tristan Butterfield, the creative approach for the campaign was inspired by Kohler’s rich history of bold and audacious print ads from the 1970s, updated for the 21st century. Furthermore, the positioning was developed to associate Kohler’s leadership position with gracious technology as illustrated through a cinematic-style storyline that unfolds between a glamorous, young couple – arguing, making up and being alone.

The red dot design award is the largest and most renowned design competition in the world, dating back to 1955. This year 6,468 entries were submitted for judging in the communication design discipline alone with just 608 works awarded. Winners will be on display in a special exhibition at the Alte Münze Berlin from October 7 to 16.

Learn more about Ammunition’s work for Kohler Numi here.
Published on July 27, 2011 in Awards, Company News, Press

Robert Brunner Profiled by Businessweek for All-New Nook Design


Businessweek praises Robert Brunner and Ammunition’s design for the All-New Nook. The article by Brad Stone take an in-depth look at the newest e-reader by Barnes & Noble, recently ranked by Consumer Reports as the best e-reader in the industry, ahead of the Kindle.

“We think Robert is truly one of the unique designers of consumer-electronic gadgets,” says William J. Lynch Jr., Barnes & Noble’s CEO. “He pushes the team to ask what do we want this product to do at its core?” The new device has a six-inch screen and weighs less than 7.5 ounces, making it the lightest dedicated e-reading tablet on the market. It also has a touch interface and Wi-Fi allowing users to share what they are reading with others.

Together with leadership at Barnes & Noble, Robert and the team at Ammunition have been key players in the development and commercialization of the e-reader category. Ammunition provided the industrial design and for the original Nook and packaging design for the Nook Color accessory system.

Read the full article here. Republished by the San Francisco Chronicle.
Published on July 07, 2011 in Company News, Press