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Kohler Karbon, Kohler Tradeshow, Hotel Jen and Adobe: Creative direction by partner Brett Wickens, while at MetaDesign.

Identity design

 

Creating a lasting emotional overlap between what is good
and true about your offering and the aspirations your
audience holds dear is the almost-magic formula behind great
brands. We work with organizations and their audiences to
uncover the messages, values, and character traits that
will create the overlap. We then create visual and verbal tools
that make brands and their stories vivid and appealing.