Victoria helped form Ammunition in 2007, and as a leader for the industrial design group, she has been instrumental in cultivating one of the industry’s most awarded design teams. Working with a broad range of companies from nascent startups to global brands, Victoria focuses on creating beautiful, iconic products that build businesses and define categories.
Prior to joining Ammunition, Victoria was an associate partner at Pentagram in San Francisco, where she worked on high-profile brand and product experiences for clients such as Hewlett-Packard, Microsoft and Sprint. Previously, Victoria founded an industrial design consultancy, Automatic, Inc., where she worked with clients such as Apple, Logitech, and Microsoft.
Previously, Victoria worked with leading design firms including IDEO and Montgomery Pfeifer, where she brought her expertise in design and interfaces to technology and consumer electronics projects for a variety of clients, including AT&T, Hewlett-Packard, Intel, and Sun Microsystems. In contrast to her technology experience, Victoria has also worked with WMF, a German company in the kitchenware industry. Victoria graduated with a BFAA in industrial design from University of Illinois, Champaign-Urbana. Her work has been recognized by IDEA, Red Dot, Spark and iF product design awards.