Peter Rack

Managing Director

Peter works in close collaboration with Ammunition’s partners to manage and develop the studio’s business. He ensures the smooth running of the studio’s operations and works to facilitate an environment where the team can focus on doing great work.

Prior to joining Ammunition in 2009, Peter oversaw the finance side of the advertising and design business for top agencies including Ogilvy & Mather, Clement Mok Design, Stone Yamashita and Studio Archetype.

With deep industry experience in real estate development and professional services, Peter has played a hands-on role in organizing new ventures, developing and executing operations and finance strategies, raising capital and creating systems and processes that control costs and manage revenue growth. Peter was responsible for managing the launch of the Aeron Chair and later, while at Studio Archetype, he led the sale of the firm to Sapient in 1998.