Darcy has spent the last 25 years developing interactive experiences for industry leading companies. As head of user experience at Ammunition, she focuses on designing end-to-end experiences that crystallize a business’s value for the people who engage with it. Darcy’s work has been instrumental in the success of client projects for Adobe, Intel, the University of California, Williams-Sonoma, and many others ranging from Fortune 500 brands to start-up enterprises.
Prior to joining Ammunition, Darcy was VP of User Experience for Method, and has led UX programs as a consultant with other top design firms including Adaptive Path, Sequence, and Smart Design. She is the author of three books on interaction design, including the best-selling Elements of Web Design. Darcy has been credited with coining the term “Web 2.0″ in her influential article, “Fragmented Future,” published in Print magazine in 1999.