Darcy DiNucci

VP, User Experience

Darcy has spent the last 25 years developing interactive experiences for industry leading companies. As head of user experience at Ammunition, she focuses on designing end-to-end experiences that crystallize a business’s value for the people who engage with it. Darcy’s work has been instrumental in the success of client projects for Adobe, Intel, the University of California, Williams-Sonoma, and many others ranging from Fortune 500 brands to start-up enterprises.

Prior to joining Ammunition, Darcy was VP of User Experience for Method, and has led UX programs as a consultant with other top design firms including Adaptive Path, Sequence, and Smart Design. She is the author of three books on interaction design, including the best-selling Elements of Web Design. Darcy has been credited with coining the term “Web 2.0″ in her influential article, “Fragmented Future,” published in Print magazine in 1999.